Tuesday August 27 | Industry BreakFast Featured Speaker


Dirk Sorenson
Director Client Development
The NPD Group

Location: Rooms 9-12

8am: Finding Meaning, Purpose & Connection with Today’s Paddlesports Consumer, a Data Oriented Approach: presented by Suspenz Storage & Transportation.



Dirk will share insights from The NPD Group’s Retail Tracking Service to uncover opportunities and discuss challenges facing the paddlesports business in 2019. During his talk, Dirk will present new findings on the power of unique features, focused branding, and cause marketing as cornerstones of growth in 2019 and beyond.

Tuesday August 27 | Education Seminars


Marcel Bieg
Western States Outreach Director
American Canoe Association



James McBeath
Director of Marketing
Jackson Kayak
Location: Non-Profit & Education Lounge

9am: Kids on the Water: What Shops Need to Know

Through education, ticket programs, high quality-youth specific gear and packaged resort family stays, the ski industry has created a loop that works extremely well to ensure parents bring their children onto the ski hill. This exposes children to the joys of skiing for generations to come. For the paddlesports industry to remain healthy we must work to bring the next generation of paddlers into the ranks. We need to find ways to attract not only adults, but also parents and their children to ensure the longevity of our industry. This presentation investigates resources and ideas to make your shop and paddle program more family friendly through education, family activities and youth-specific equipment.

Courtney Otto
Volunteer & Outreach Specialist
Campaign to Save the Boundary Waters
Location: Non-Profit & Education Lounge

10am: Conflicts in Canoe Country

Courtney has presented most recently at Canoecopia in Madison on conflicts in Canoe Country. This includes history of the land battles within the Boundary Waters Canoe Area Wilderness, and a description of the current conflict over proposed copper-nickel mining in the watershed of the BWCA.

Carrie Schlemmer
Education & Grant Coordinator
American Canoe Association



James Rein
Manager of Market & Consumer Insights
Outdoor Industry Association
Location: Non-Profit & Education Lounge

11am: Recreational Paddling Statistics & Trends

The ACA and The Outdoor Foundation have partnered to bring you a comprehensive report concerning 2018 data about paddlesports participation, demographics, & accidents. This report provides a statistical view of paddlesports demographics and accident data, with the goal of facilitating effective and targeted strategies to reduce the frequency of paddlesport-related fatalities and accidents. Additionally, the report includes paddlesport participant behavioral insights and trends. The report provides data on the following activities: kayaking, canoeing, rafting, and stand up paddleboarding (SUP) and will assist you in making strategic decision about your shop inventory and program goals.

Michele Eray
Co-Founder
Nelo USA West Coast & Paddle California



Maggie Hogan
Co-Founder
Nelo USA West Coast & Paddle California
Location: Non-Profit & Education Lounge

12pm: The Olympics are Coming: Are we Ready?

The last time the Games were held on US soil, the sport of Canoe looked much different. Join your 2016 Canoe Sprint Olympic Team on a journey as we examine the 1996 Atlanta Games, and the upcoming opportunities for Canoe as we approach Los Angeles, 2028. What could this mean for our sport, industry, athletes and community? How can we capitalize on our exposure and support our athletes? The world will be watching…

Risa Shimoda
Executive Director
River Management Society
Location: Non-Profit & Education Lounge

1pm: Who is Running our Rivers? Pledges, Partnerships, and Picking up the Slack

In this session we discuss the similarities and differences between federal, state and local agency approaches to hosting the public on our waterways, including relying on private and nonprofit partners to help agencies meet their respective missions. If you love your river managers or think they can do better, bring your story!


Tommy Thompson
Owner
Florida Kayak School & Tours




Marcel Bieg
Western States Outreach Director
American Canoe Association
Location: Non-Profit & Education Lounge

2pm: Managing Conflicts on Multi-Use Waterways

As paddleports continue to grow throughout the US, interactions with other waterway users will increase. These interactions can have positive outcomes if the paddler is educated on and understands their responsibilities and requirements as a vessel under Coast Guard rules and regulations. This presentation will investigate several resources your shop or program can access to help educate new paddlers to the “Rules of the Road” and help ensure that paddlers have a safe and enjoyable experience while avoiding negative interactions with other waterway users.
Panel Discussion

Omar "Bear" Ramos - Paddle Paradise Puerto Rico
Others TBA
Location: Non-Profit & Education Lounge

3pm: Engaging Community to Increase Adventure Recreation

In order to keep the paddlesport market thriving we must not only attract new people to paddling but also keep current paddlers active and supportive. This presentation will look at networking techniques, education and multiple adventure activities to help shops and programs engage their local paddling clubs, community and similar organizations. It will also address some out-of-the-box ideas to strengthen communities by partnering with local non-paddlesports businesses in an effort to strengthen the community as a whole.

Wednesday August 28 | INDUSTRY BREAKFAST FEATURED Speaker


John Williams
Pack & Paddle
Location: Rooms 9-12

8am: Events, Trips and Seminars as Guerrilla Marketing: presented by Mariner Sails



How do paddlesorts retailers remain relevant and front-of-mind despite ever-increasing competition for our customers' time and bandwidth? Learn about one retailer's journey in utilizing trips, seminars and events to do just that. John Williams, owner of Pack & Paddle in Lafayette, LA shares tips, tricks and techniques that worked for them--energizing their shop, retaining their customers and growing their paddlesports business.

Wednesday August 28 | Education Seminars


Ian Gordon
Retailer Sales Representative
The Flybook
Location: Non-Profit & Education Lounge

9am: Turning Customers into Clients through Rentals and Activities

In an increasingly competitive retail marketplace, experience-based offerings can be the key to survival and growth. We'll explore how rentals and activities help differentiate your business, drive revenue, and foster customer retention. This will be a great session for those retailers who are interested in the benefits of expanding their operations or streamlining their existing programming.

Brian Stevens
Specialty Agent
Outdoor Insurance Group
Location: Non-Profit & Education Lounge

10am: Beyond Retail: Addressing Rental, Guiding, and Event Risks

Retail shops are transforming to stay vital to their clients. As they broaden their operations to directly engage people beyond their shop doors, they face new risks. Brian, a specialty insurance agent and former guide and shop manager, will offer practical ways to manage the risks that capturing today's consumer brings.

Marya Spoja
Fishing & Boating Program Coordinator
Invasive Species Action Network
Location: Non-Profit & Education Lounge

11am: Aquatic Thunderdome: The Effects of Invasive Species On Us and our Waters

Learn why water users and managers are so concerned about aquatic invasive species, and ways you can protect your local waters from being forever changed by them.

Brittany Parker
Co-Owner
RVR 2 RVR



Charles Evans
Owner
Toadstools Guide House



Marcel Bieg
Western States Outreach Director
American Canoe Association
Location: Non-Profit & Education Lounge

1pm: River, SUP & Surfing: What Your Shop Needs to Know

This presentation takes an in-depth look at three watersports that are quickly gaining popularity on rivers around the country and delves into what your shop or program needs to know about each of them. River Boarding, River SUP Surfing and River Board Surfing are exploding onto the scene and are beginning to leave the relatively safe waves of the whitewater park and venturing out across the river corridor. These activities each have specific issues that can create safety hazards, conflicts with other users and beyond. You will leave this presentation with a better understanding of each of these activities, the gear required and how your shop can best educate and serve these user groups to ensure a culture of safety, education and sustainability.
Panel Discussion


Kristin Thomas - Executive Director SUPIA


Mike Harvey - Co-Owner Badfish SUP & Surf


Todd Bishop - Owner/Lead Designer Bishop Boards
Location: Non-Profit & Education Lounge

2pm: Product Trends in Surf/SUP

Where is it all going? The SUP Industry has seen huge growth in the past 10 years and as the discipline stabilizes and sub genres begin to emerge it's good to have the insider’s perspective on trends and emerging specialties. This presentation will discuss where the SUP industry is headed, what’s new and what areas are thriving within the industry. Our panel of experts will answer several critical questions to aid your shop in making strategic decisions on SUP products, programing, safety and the future of the sport.

Mediator: Marcel Bieg - ACA Western States Outreach Director

Corran Addison
Soul Waterman
Location: Non-Profit & Education Lounge

3pm: Why Did Whitewater Kayaking Crash?

Corran Addison, one of whitewater kayaking's most high-profile athletes, designers and personalities ponders the decline of whitewater from its peak in the late 90's and the simultaneous rise of mountain biking--both through personal experience and through an examination of pricing trends in both sports. Some data utilized in this presentation is provided courtesy of The NPD Group.

Thursday August 29 | Education Seminars

Panel Discussion


Mark Deming - Director of Marketing NRS


Trevor Croft - Managing Editor Rafting Magazine
Location: Non-Profit & Education Lounge

9am: Whitewater Rafting: Making it More Accessible

More people are exposed to paddlesports through Whitewater Rafting than anything else, yet it is unlikely they'll participate in paddling outside of their annual guided rafting adventure. Even many Grand Canyon rafters never take to the sport. Why? What are the barriers to taking up the avtivity, and what are some ideas to make it more accessible? This presentation explores the benefits of rafting for a wide range of people and presents suggestions on how to turn one-day rafters into long-term paddlers.

Mediator: Marcel Bieg - ACA Western States Outreach Director

Kelsey Bracewell
Education & Instruction Manager
American Canoe Association
Location: Non-Profit & Education Lounge

10am: Introduction to ACA Paddlesports Safety Facilitator Training

Designed and launched in 2016, the ACA’s Paddlesport Safety Facilitator (PSF) Certification Program was developed specifically for employees of paddling outfitters, guides services, and livery businesses. This certification allows the facilitator to introduce paddlecraft safety and knowledge to the renter/guided tour participant in a land-based setting. The comprehensive paddling knowledge and experience gained from this certification program allows the staff member to deliver higher quality services to their paddlesport guests while also more effectively equipping them to navigate common issues and hazards associated with paddling.