Paddlesports Retailer’s Free Lodging for Retailers is Going Fast

Paddlesports Retailer debuted its room incentive a week ago and has seen a tremendous return from the paddle community. “The industry has jumped on the opportunity; being incentivized with free lodging is huge for the retail community,” says Paddlesports Retailer manager Marcus Shoffner. With over 75% of the room block accounted for, Paddlesports Retailer encourages you to make quickly to capitalize on the incentive.

Buyers that register for the show and book lodging within the designated room block will be given a hotel credit of up to $129 per night for three nights, with a limit of one room per store. To complete the registration, email confirmations to

The inaugural event debuts August 29 – September 1, 2017 in Madison, Wisconsin at the Alliant Energy Center. For more information about how to qualify for the incentive, visit 

Paddlesports Retailer Offers Free Lodging to First 200 Retailers

Paddlesports Retailer, the new paddle-centric tradeshow designed “for paddlers, by paddlers,” is taking that commitment seriously. So seriously, in fact, that show organizers are offering free lodging to the first 200 stores that register to attend. It’s an unprecedented move for a national tradeshow. 

“The industry is putting its money where its mouth is,” said Paddlesports Retailer manager Marcus Shoffner in an exclusive interview with SNEWS. “Everything about this show, from its convenient time to its familiar location for paddlers to the onsite experience, has been developed with retailers in mind.”

Bill Kueper, vice president of Wenonah Canoe, Inc. and chair of the Paddlesports Trade Coalition added, "our endorsement of Paddlesports Retailer as 'the show for paddlesports' came with high expectations, and the housing initiative along with readily available rooms make the show increasingly accessible."

Buyers that register for the show and book lodging within the designated room block will be given a hotel credit of up to $129 per night for three nights, with a limit of one room per store. Altogether, that’s the equivalent of over $75,000 going back into retailers’ pockets.

And there’s more to come. The travel incentive is only one component of the show’s unique value proposition for retail buyers. “The industry will soon be announcing additional buyer programs that continue to define this show as the official national tradeshow for paddlesports,” said Kueper.  

The inaugural event debuts August 29 – September 1, 2017 in Madison, Wisconsin at the Alliant Energy Center. For more information about how to qualify for the incentive, visit


MADISON, WI – May 10, 2017 — Paddlesports Retailer continues to gain momentum as the paddlesports industry’s official tradeshow. The inaugural event debuts August 29 – September 1, 2017 in Madison, Wisconsin utilizing the standard format of an opening on-water demo at Willow Island Pond followed by three days at the Alliant Energy Center exhibition hall. An impressive 75% of total exhibition space has already been sold.

Of the 80 brands currently representing the show, Joe Pulliam of Jackson Kayak shares, "I'm delighted that we'll have a trade show that fits both our cultural and financial needs. We're proud to support a show that supports our industry."

Werner Paddles, exhibiting after a five-year hiatus from national shows, echoes that sentiment. “We are excited about this opportunity to be a part of Paddlesports Retailer,” says Marketing and Sales Director Taylor Robertson.  “We are happy to endorse this show, which is aimed at solely supporting our industry.”

Marcus Shoffner, a recent addition to the Paddlesports Retailer team, will serve as Show Manager. “We are thrilled to have Marcus on board,” said show co-organizer Sutton Bacon. “He brings our team significant experience in both marketing and events, and will work in close collaboration with vendors, buyers, and media to ensure that Paddlesports Retailer exceeds all expectations.”

Buyers are encouraged to register for the show at, where they can find a full show schedule, updated exhibitor lists and information about lodging.

Paddlesports Retailer Founding Exhibitors:

Eddyline Kayaks, Onyx / Absolute Outdoor, Inc., H2O Performance Paddles, Astral, Delta Kayaks, Down River Equipment, Level Six, Jackson Kayak, Stohlquist WaterWare, Seattle Sports, Kokatat, Inc., Nova Craft Canoe, Branches, Kwik Tek, Kajak Sport Components Oy, Hurricane Aquasports/BIG Adventures, Sweet Protection, Hyside Inflatables, Pulse Sup, TRAK Kayaks, Werner Paddles, Hala Gear, Aire Inc, NRS, Pau Hana Surf Supply, LLC, Confluence Outdoor, Malone Auto Racks, Sawyer Paddles and Oars, SEA-LECT Designs, Suspenz Storage & Transport, Myka, LLC/Myka Canoe Loaders, Thule, Seals Skirts / Cloud 10 Gear, Accent/Cannon Paddles, MTI Adventurewear, Swift Canoe & Kayak, Hobie Cat Company, Mustang Survival, BOTE, Kaku Kayak, Paddlers Supply, Watershed LLC, Stellar kayaks INC, Immersion Research

Stellar kayaks INC, Cataract Oars, Geckobrands, KL OUTDOOR, Nite Ize Inc, Hyde Sportswear, Tahe Kayaks Ltd, Starboard SUP, DocksLocks/SOL Paddleboards, Oru Kayak Inc, Shred Ready Inc, Johnson Outdoors Watercraft Inc., Grey Owl Paddles Limited, Scotty Paddlesports, Torqeedo, Triton Diving Equipment.

About Paddlesports Retailer

Paddlesports Retailer is a tradeshow designed for paddlers, by paddlers. Endorsed by the Paddlesports Industry Coalition as its official tradeshow, Paddlesports Retailer provides the premier commercial and cultural experience for exhibitors, retailers, media and industry advocates alike. Visit for more information.

Contact – Paddlesports Retailer, 

For more information, please visit


MADISON, WISCONSIN, January 13, 2017 — Today a coalition of leading paddlesports manufacturers endorsed Paddlesports Retailer as the industry’s official tradeshow. Paddlesports Retailer will debut on August 29 – September 1, 2017 in Madison, Wisconsin utilizing the common format of an opening on-water demo followed by three days in the hall.

This endorsement followed an eight-week process by the paddlesports industry coalition to unify around one show, to elect an advisory council to be an ongoing industry voice on industry and tradeshow matters, and to lay the groundwork to form a paddlesports trade association.

“We are pleased to endorse Paddlesports Retailer as our industry’s national tradeshow. We are proud of how our industry came together in a very short period of time, defined shared objectives, and rallied behind a focused show we feel will give the paddlesports industry its best commercial and cultural experience,” said Bill Kueper of Wenonah Canoe.

Kueper, who has been appointed the coalition's Chairman, is joined by Sue Rechner of Confluence Outdoor, David Blue from NRS, and Jeff Turner from Kokatat on its industry advisory council. These four were elected by their peers leaving three additional seats to be filled in a similar fashion in the near future. 

“Our industry group polled a wide sampling of retailers to determine their show intentions and preferences,” stated Kueper. “We found broad retail support around a paddle-centric show. In fact, over 80% of respondents stated they were likely to attend Paddlesports Retailer 2017.”

In addition to the quantitative support of the show by retailers, the industry advisory council worked with Paddlesports Retailer to create a dedicated fund that will be invested in various ways to ensure the show’s success.

The group felt that show organizers Darren Bush and Sutton Bacon would bring a solid retailer perspective to the show and that Paddlesports Retailer would be organized through the lens of a retailer. “Trade shows consume time and money and this new show is being developed with cost and efficiency in mind,” said Kueper. “Paddlesports Retailer is being held mid-week allowing retailers get back to the store on the weekend.” The industry advisory council is also finalizing a retailer financial incentive program in further effort to offset attendee expenses.

“Our goal is to get as many retailers to Madison as we possibly can,” said Bush. “And because of our show’s low cost basis compared to other national shows, we can pass along those cost savings to our exhibitors who have in turn allocated those savings to this fund. It’s a win-win for everyone, especially specialty retailers.”

Finally, the paddlesports industry coalition expects to augment its focus from tradeshows to larger industry issues of shared importance. “We are all hopeful that this effort to unify around a tradeshow will ultimately be the catalyst to create a trade association,” said Kueper. “Our industry has long needed a voice and a collective effort to grow our category.”

Paddlesports Retailer is now open for both buyer and vendor registration on its website.

Paddlesports Retailer Founding Exhibitors:

Adventure Technologies, Boardworks, Dagger, Harmony, Mad River Canoe, Perception, Wilderness Systems, Wenonah Canoe, Current Designs, C4 Waterman, NRS, WRSI, Kokatat, Jackson Kayaks, Orion Coolers, Trident/Starboard, Stohlquist WaterWare, Pyranha, P&H Sea Kayaks, Venture, Werner Paddles, Level Six , Accent Paddles, Cannon Paddles, Hobie, MTI Adventurewear, Bending Branches, Aquabound, Old Town Kayaks and Canoes, Ocean Kayak, Necky Kayaks, Extrasport, Carlisle Paddles, Jag Manufacturing/Seals, NuCanoe, Aire, Nova Craft.