Paddlesports Retailer, the new paddle-centric tradeshow designed “for paddlers, by paddlers,” is taking that commitment seriously. So seriously, in fact, that show organizers are offering free lodging to the first 200 stores that register to attend. It’s an unprecedented move for a national tradeshow. 

“The industry is putting its money where its mouth is,” said Paddlesports Retailer manager Marcus Shoffner in an exclusive interview with SNEWS. “Everything about this show, from its convenient time to its familiar location for paddlers to the onsite experience, has been developed with retailers in mind.”

Bill Kueper, vice president of Wenonah Canoe, Inc. and chair of the Paddlesports Trade Coalition added, "our endorsement of Paddlesports Retailer as 'the show for paddlesports' came with high expectations, and the housing initiative along with readily available rooms make the show increasingly accessible."

Buyers that register for the show and book lodging within the designated room block will be given a hotel credit of up to $129 per night for three nights, with a limit of one room per store. Altogether, that’s the equivalent of over $75,000 going back into retailers’ pockets.

And there’s more to come. The travel incentive is only one component of the show’s unique value proposition for retail buyers. “The industry will soon be announcing additional buyer programs that continue to define this show as the official national tradeshow for paddlesports,” said Kueper.  

The inaugural event debuts August 29 – September 1, 2017 in Madison, Wisconsin at the Alliant Energy Center. For more information about how to qualify for the incentive, visit paddlesportsretailer.com