Oklahoma City, OK – May 10, 2018 — Paddlesports Retailer, the official national tradeshow of the paddlesports industry, is pleased to announce the addition of Robin Brown ahead of its 2018 trade show in Oklahoma City this August 27 - 30. Robin’s efforts will focus on outreach to the outfitter community, including both buyers and vendors.
Brown comes to Paddlesports Retailer with more than twenty years of experience in the paddlesports and outdoor industries. Most recently serving as Communications Director at America Outdoor Association (AOA), she managed marketing, membership sales, trade show sales and customer relations. She also served as the Show Manager for AOA’s annual Confluence trade show for 25 years, progressing it from 35 to more than 80 outdoor exhibitors. Brown began her career in paddlesports as a Gauley and New River Guide, then transitioned to outdoor retail sales. She has worked both sides of the trade show aisle, as an exhibitor and in show management.
“Robin brings an immense amount of industry knowledge to the team. Her expertise in both communications and event management makes her ideal for this position,” said show organizer Sutton Bacon.
“In her role as Sales Relations Manager, she’ll work in close collaboration with our exhibitors, outfitters, and specialty retail partners to ensure that Paddlesports Retailer continues to deliver on our value proposition,” Bacon states.
An integral member of the Paddlesports Retailer organization, Brown’s fundamental goal will be to guide outfitters and buyers to discover 2019's best new boats, gear, apparel and accessories—from the point of event registration, through demo day, and culminating in the show’s industry party the night of August 30.
Brown says, “Joining the Paddlesports Retailer team of outdoor industry professionals is very exciting. I look forward to helping grow the show and producing a rewarding experience for buyers and exhibitors.”