Paddlesports Retailer Partners with SUP Industry Association

Asheville, NC – May 24, 2019 — Stand Up Paddle Industry Association (SUPIA), the official trade organization for stand up paddleboard manufacturers, retailers, guides, instructional services and media, has endorsed Paddlesports Retailer as an official industry trade show. This year’s Paddlesports Retailer show, set for August 25-29 in Oklahoma City, Oklahoma, is the first year SUPIA is bringing the trade group’s official presence.

In addition to endorsing the show, SUPIA will assist in recruiting SUP manufacturers and retailers and will contribute to presentations about SUP trends in the context of the paddlesports industry. Paddlesports Retailer has created a “SUP Zone” on the exhibition hall floor, where many of the show’s SUP brands will be on display in one central location--creating a convenient experience for interested retailers and raising the profile of SUP as a critical component of PSR’s exhibitor mix.

SUP industry attendees will also be able to participate in an on-water demo on Monday at Riversport Rapids in OKC’s Boathouse District. A flatwater demo will be held on the course from noon to 4pm, with the whitewater pumps turned off. This setting will provide the opportunity to preview and test the newest stand up paddleboard designs and accessories from a variety of manufacturers. The whitewater pumps will be turned on for a 5pm to 9pm whitewater demo, where SUP paddlers will be able to test manufacturers’ designs on Riversport Rapids’ surfing wave, competitive whitewater channel and recreational whitewater channel.

Attending SUP shop retailers will be eligible for a 100% hotel reimbursement offered to all PSR attendees. Originally set to expire on June 1, this deadline will be extended for SUPIA members to give them time to secure this important attendee incentive.

Paddlesports Retailer General Manager Charles Conner commented, “SUP is our industry’s fastest-growing activity, as well as an entry path to all forms of paddling, and our show intends to give it the prominence it deserves. Most of our manufacturers and shops already cater to stand up paddling, so the core of a SUP market has always been here. But now it’s a primary component of the show.”

PSR is held at the end of shops’ busy summer season, but the Demo Day and the first exhibition hall day are intentionally held on a Monday and a Tuesday for retailers’ convenience. “If you can only carve out those two days you can still get a lot of important business done efficiently. The show is comprehensive, but also manageable because we limit it to only the most pertinent paddlesports brands. It can be walked in a day by a buyer on a mission” PSR General Manager Conner suggests. “Retailers can reach out to us about their availability and show preferences, and we can help them make an attendance plan that works for their schedule.”

For more information about SUPIA, visit SUPIA’s website here. To see the complete Paddlesports Retailer schedule of events visit the Paddlesports Retailer website here.

About Paddlesports Retailer

Paddlesports Retailer is the national trade show of the paddlesports industry, endorsed by the Paddlesports Trade Coalition. The show provides exclusive on-water demo opportunities, an expansive marketplace and an unsurpassed cultural experience for exhibitors, retailers, media and industry advocates alike. For more information, visit or contact

About Stand Up Paddle Industry Association

Founded in 2013, SUPIA is the trade organization for all Stand Up Paddle businesses: Brands, Distributors, Retailers, Service Providers, media, associations and more. SUPIA strives to move SUP forward in a positive direction, while improving each member’s individual business.  For more information, Visit


Kristin Thomas

Executive Director


Hope Occhipinti